RFRSH Entertainment has announced Japan automotive company Toyota as the first official car sponsor of Blast Pro Series events.
Blast Pro Series Moscow Counter-Strike: Global Offensive global tournament will take place on September 13-14th at VTB arena in Russia, Moscow with the total prize pool of $250,000. Participant Professional CS:GO teams are Natus Vincere, EnNCE Ninjas in Pyjamas, MIBR, and Team Vitality.
Tatiana Khalyavskaya, Marketing Director at Toyota Motor Russia talked about the partnership: “We are glad to support a tournament of such a great scale. And this is already the second esports project for Toyota in Russia. Esports’ audience consists of young and progressive people, who are on a first-name basis with modern technology. Technology has always been a core of Toyota cars, including the regular range of cars and the latest developments.”
Toyota became an official global partner of BLAST Pro Series tournaments with bookmarker Betway, gaming hardware brand OMEN by HP and live broadcast streaming platform Twitch.
Leo Matlock, Head of Commercial Solutions at BLAST Pro Series added with taking importance and quoting the innovation of this partnership: “We are delighted to welcome Toyota as one of the key sponsors of BLAST Pro Series Moscow and the first-ever car sponsor for BLAST. We aspire to reach new markets and grow the esports ecosystem with world-class competitive entertainment, and being able to announce such a prestigious partner in our first tournament in Moscow – in what will be one of the biggest esports tournaments ever held in Russia – is a great showcase of the global appeal of BLAST Pro Series.”