Hyper casual games are that are often created for mobile. It is a simple new genre that’s been around for a number of years but has become more popular over the last three year. They often appeal to a large audience of people around the world.
Apparently, “hyper-casual” is a term used to describe video games that rely on very little detail and structure, and usually use minimalist or flat design. Imagine Geometry Dash as opposed to Halo. They’re pretty popular now, with Ketchapp and Voodooo making the most successful ones.
What Are Hyper-casual Games?
Hyper-casual games are lightweight games with simple mechanics. These games are not only instantly playable but infinitely replayable, making them highly addictive and engaging to play. Literally “tap to play. Simple mechanics with minimalistic UI provides a very accessible and incredible user engaging experience. Players can instantly jump into gameplay and get hooked on their goal.
Why Are They So Popular?
- Simple “tap to play” mechanics;
- Simple design with clean visuals
- Little to no plot
- Small app size
- Mass Market focus maybe the most important
- Mostly not need internet connection
- Focus intensive
- Simple beautiful design, often 2D flat design, simple colors
- Can play anywhere, metro, bus, even toilet! (:
- Highly replayable
- Often lots of ads to help with generating revenue.
- Mostly no in app purchase. Maybe only no ads.
Things move fast in the mobile world. Since the release of the original iPhone, almost every industry has been up-ended by mobile innovation, and gaming is no exception. Developers have embraced the design affordances of modern smartphones to create engaging experiences loved by millions that starkly contrast what video games used to be.
These entertainment experiences have irrevocably changed how the gaming industry thinks about engagement, retention, UA, monetization and more. They’ve set new standards for rewarded advertising practices, welcomed new audiences to the world of gaming, and contributed to the industry’s all-time high of $43 billion in revenue for 2018, an 18% jump from the year prior.